This expression refers to printed materials that are too big for most standard printing presses. Large format printing, also known as wide format printing, makes use of specialised industrial machinery able to handle gradual size changes. Your company is getting ready to launch a new products and services. It is the consequence of increasingly extended periods of hard work, but once it hits the market, it will be just one among many competing for the attention of hurried shoppers. With the help of wide format printing, you may market your products with a gaze catching point-of-purchase display that will attract the attention even of the busiest customers.